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standaard","omnichannel-commerce-de-nieuwe-standaard","updates/omnichannel-commerce-de-nieuwe-standaard","2024-08-27T00:00:00+02:00","2025-03-24T10:26:29+01:00",[],"blogs_default","blogs",1,[],"2024-08-29T16:01:35+02:00",null,[20],{"__typename":21,"id":22,"width":23,"height":24,"alt":25,"url":26,"srcset_1024":27,"srcset_1280":28,"title":29},"uploads_Asset","23268",2000,1333,"Op de afbeelding is een beeldscherm weergegeven.","https://drlrinu1crs5k.cloudfront.net/024A1494_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg","https://drlrinu1crs5k.cloudfront.net/_1024xAUTO_crop_center-center_none/024A1494_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg","https://drlrinu1crs5k.cloudfront.net/_1280xAUTO_crop_center-center_none/024A1494_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg","Stimmt_kantoor Enschede_collega aan het werk",[],[32],{"__typename":33,"id":34,"title":35,"uri":18,"slug":36,"text":37,"employee":38,"buttonOne":59},"blogsCategories_Category","16594","Algemeen","kennis-algemeen","\u003Ch3>\u003Cspan>Klaar voor een schaalbare omgeving die strategie, design én techniek samenbrengt?\u003C/span>\u003C/h3>\u003Cp>\u003Cspan>Of je nu een nieuwe website wilt laten maken of een bestaande webshop naar het volgende niveau wilt tillen – Wij denken graag met je mee.\u003C/span>\u003C/p>",[39],{"__typename":40,"id":41,"title":42,"employeeFunction":43,"employeeEmail":44,"employeeImage":45},"team_default_Entry","42703","Marco Otten","Sr. Digital Consultant","marco.otten@stimmt.digital",[46],{"__typename":21,"id":47,"width":48,"height":48,"alt":49,"filename":50,"url":51,"srcset_300":52,"srcset_768":53,"srcset_1024":54,"srcset_1280":55,"srcset_1920":56,"focalPoint":57,"title":49},"45443",800,"Collega 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Digital\",\"name\":\"twitter:title\"},\"twitter:description\":{\"content\":\"Lees hier waarom omnichannel de nieuwe standaard is, wanneer omnichannel een goede keuze is en hoe wij je helpen groeien op de digitale markt.\",\"name\":\"twitter:description\"},\"twitter:image\":{\"content\":\"https:\\/\\/drlrinu1crs5k.cloudfront.net\\/SEO\\/_1200x630_crop_center-center_82_none\\/stimmt-seo-image.png?mtime=1787580012\",\"name\":\"twitter:image\"},\"twitter:image:width\":{\"content\":\"1200\",\"name\":\"twitter:image:width\"},\"twitter:image:height\":{\"content\":\"630\",\"name\":\"twitter:image:height\"},\"twitter:image:alt\":[],\"google-site-verification\":[],\"bing-site-verification\":[],\"pinterest-site-verification\":[]}",[75],{"__typename":76,"id":77,"typeHandle":78,"heroTitle":7,"readingTime":79},"hero_heroArticle_BlockType","40943","heroArticle","4 minutes",[81],{"__typename":82,"id":83,"typeHandle":84,"useAsIntro":85,"columnsType":86,"textAlign":87,"columnWidth":18,"textImageAlign":88,"columnOneText":89,"columnTwoText":18,"employee":90,"image":91,"sidebarText":92,"buttonOne":93,"buttonTwo":94},"blocks_columns_BlockType","40944","columns",false,"column-text","center","textLeftImageRight","\u003Cp>De e-commercewereld verandert in hoog tempo. Een van de grootste veranderingen is de verschuiving naar omnichannel commerce. Dit is niet langer een optie, maar een vereiste voor bedrijven die willen concurreren en groeien in de huidige markt. In deze blog leggen we uit wat omnichannel commerce inhoudt, hoe je de juiste architectuur en platforms kiest, welke tech stack je nodig hebt en of omnichannel ook jouw technische toekomst is.\u003C/p>\u003Ch2>Wat is omnichannel commerce?\u003C/h2>\u003Cp>Omnichannel commerce is een verkoopstrategie waarbij alle online en offline kanalen naadloos op elkaar aansluiten. Dit zorgt voor een consistente klantbeleving, ongeacht het gekozen kanaal. Denk aan fysieke winkels, websites, mobiele apps en sociale media die geïntegreerd samenwerken voor een soepele shop ervaring.\u003C/p>\u003Ch2>Omnichannel in het kort\u003C/h2>\u003Cp>Omnichannel commerce verwijst naar een benadering van verkoop en marketing waarbij meerdere kanalen worden samengevoegd om een consistente klantbeleving te bieden. Dit betekent dat klanten moeiteloos kunnen schakelen tussen fysieke winkels, websites, mobiele apps, sociale media en andere kanalen, zonder dat er sprake is van haperingen of verschillende informatie.\u003C/p>\u003Cp>Stel je voor dat een klant een product in een fysieke winkel bekijkt, de voorraadstatus op de website controleert, het via een mobiele app bestelt en de klantenservice via sociale media raadpleegt. Bij een goed uitgevoerde omnichannel strategie verloopt dit proces naadloos en consistent. Dit leidt dan tot hogere klanttevredenheid en loyaliteit.\u003C/p>\u003Ch2>Architectuur en platformkeuze\u003C/h2>\u003Cp>Een succesvolle omnichannel strategie begint bij de keuze van de juiste architectuur en platforms. Het is belangrijk om een flexibel en schaalbaar platform te kiezen dat je bedrijf in staat stelt om verschillende kanalen te integreren en beheren. Hier zijn enkele overwegingen bij het kiezen van de juiste architectuur en platforms:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Flexibiliteit\u003C/strong>: Kies een platform dat gemakkelijk kan worden aangepast aan veranderende bedrijfsbehoeften. Dit betekent dat het platform modulair moet zijn, zodat je nieuwe functionaliteiten kunt toevoegen zonder het hele systeem opnieuw te moeten ontwerpen. \u003C/li>\u003Cli>\u003Cstrong>Schaalbaarheid\u003C/strong>: Zorg ervoor dat het platform kan meegroeien met je bedrijf. Of je nu een klein bedrijf bent dat net begint of een grote onderneming met duizenden klanten, het platform moet in staat zijn om te schalen naarmate je bedrijf groeit.\u003C/li>\u003Cli>\u003Cstrong>Integratiemogelijkheden\u003C/strong>: Een goede omnichannel architectuur vereist dat verschillende systemen en kanalen naadloos met elkaar kunnen communiceren. Kies een platform dat sterke integratiemogelijkheden biedt met andere systemen zoals CRM, ERP, voorraadbeheer en marketingtools.\u003C/li>\u003Cli>\u003Cstrong>Gebruikerservaring\u003C/strong>: Het platform moet niet alleen krachtig zijn, maar ook gebruiksvriendelijk. Dit betekent dat het gemakkelijk te beheren en te gebruiken moet zijn voor zowel je team als je klanten.\u003C/li>\u003C/ol>\u003Ch2>Jouw tech stack voor de toekomst\u003C/h2>\u003Cp>De juiste tech stack is belangrijk voor het implementeren van een omnichannel strategie. Hier zijn enkele componenten die je in overweging moet nemen:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>E-commerce platform\u003C/strong>: Kies een krachtig en flexibel e-commerce platform. \u003Ca href=\"https://stimmt.dev/platform/magento-2\">\u003Cu>Magento\u003C/u>\u003C/a> en \u003Ca href=\"https://stimmt.dev/platform/craft-cms-website\">\u003Cu>Craft\u003C/u>\u003C/a> zijn goede voorbeelden van flexibele en aanpasbare platforms. Deze platforms bieden de benodigde tools en integraties om een naadloze omnichannel ervaring te creëren.\u003C/li>\u003Cli>\u003Cstrong>Customer Relationship Management (CRM)\u003C/strong>: Een goed CRM-systeem zoals Salesforce of \u003Ca href=\"https://stimmt.dev/updates/craft-vs-hubspot\">\u003Cu>HubSpot\u003C/u>\u003C/a> helpt je om klantinteracties over verschillende kanalen te beheren en te personaliseren. Dit verbetert de klantervaring en bevordert de loyaliteit.\u003C/li>\u003Cli>\u003Cstrong>Enterprise Resource Planning (ERP)\u003C/strong>: Een ERP-systeem zoals SAP of Microsoft Dynamics integreert bedrijfsprocessen en zorgt voor efficiënt voorraadbeheer, orderverwerking en financiën. Dit is van belang voor een soepele werking van je omnichannel strategie.\u003C/li>\u003Cli>\u003Cstrong>Marketing automation\u003C/strong>: Tools zoals Marketo of Mailchimp automatiseren marketingcampagnes en zorgen voor consistente en gepersonaliseerde communicatie over alle kanalen.\u003C/li>\u003Cli>\u003Cstrong>Analytics en data management\u003C/strong>: Gebruik platforms zoals Google Analytics, Tableau of Power BI om klantgedrag en prestaties te monitoren. Data-gedreven inzichten helpen je om je strategieën te verfijnen en te optimaliseren.\u003C/li>\u003C/ol>\u003Ch2>Is Omnichannel ook jouw technische toekomst?\u003C/h2>\u003Cp>Of omnichannel jouw technische toekomst is, hangt af van je bedrijfsdoelen en de behoeften van je klanten. Hier zijn enkele vragen die je jezelf kunt stellen om te bepalen of je klaar bent voor de overstap naar omnichannel:\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Zijn mijn klanten actief op meerdere kanalen?\u003C/strong> Als je merkt dat je klanten interacties hebben via verschillende kanalen zoals fysieke winkels, online winkels en sociale media, dan is omnichannel een goede keuze voor je bedrijf.\u003C/li>\u003Cli>\u003Cstrong>Kan mijn huidige infrastructuur de groei en complexiteit aan?\u003C/strong> Als je huidige systemen niet flexibel of schaalbaar genoeg zijn om de groei en veranderende behoeften van je bedrijf te ondersteunen, dan is het tijd om te kijken naar omnichannel oplossingen.\u003C/li>\u003Cli>\u003Cstrong>Wil ik de klantervaring verbeteren en de loyaliteit verhogen?\u003C/strong> Een naadloze en consistente ervaring over meerdere kanalen verhoogt de klanttevredenheid en loyaliteit. Als dit een van je doelen is, dan is omnichannel de juiste keuze.\u003C/li>\u003Cli>\u003Cstrong>Heb ik toegang tot de benodigde technologie en middelen?\u003C/strong> Implementatie van een omnichannel strategie vereist een robuuste tech stack en de juiste middelen om deze te beheren. Zorg ervoor dat je de benodigde middelen en expertise in huis hebt of kunt verkrijgen. Stimmt helpt je hier als \u003Ca href=\"https://stimmt.digital/updates/digital-agency-amsterdam\">\u003Cu>digital agency\u003C/u>\u003C/a> met ruime ervaring en expertise graag bij. \u003C/li>\u003C/ol>\u003Cp>Omnichannel commerce is de nieuwe standaard in de moderne retailwereld. Het biedt jouw bedrijf de mogelijkheid om een superieure klantervaring te bieden, klantloyaliteit te vergroten en je concurrentiepositie te versterken. Door te investeren in de juiste architectuur, platforms en tech stack, stoom je jouw bedrijf klaar voor de toekomst en voldoe je aan de verwachtingen van de hedendaagse consument. Wil je graag hulp bij het realiseren van een omnichannel strategie? Neem dan \u003Ca href=\"https://stimmt.dev/contact\">\u003Cu>contact\u003C/u>\u003C/a> met ons op. We helpen je graag verder! \u003C/p>",[],[],[],[],[],{"globalSets":96},[97],{"__typename":98,"basicText":99,"employee":102,"buttonOne":120},"stimmt_GlobalSet",{"__typename":100,"html":101},"basicText_CkeditorField","\u003Ch3>\u003Cspan>Klaar voor een schaalbare omgeving die strategie, design én techniek samenbrengt?\u003C/span>\u003C/h3>\u003Cp>\u003Cspan>Of je nu een nieuwe website wilt laten maken of een bestaande webshop naar het volgende niveau wilt tillen, wij denken graag met je mee.\u003C/span>\u003C/p>",[103],{"__typename":40,"id":104,"title":105,"employeeFunction":106,"employeeEmail":107,"employeeImage":108},"8875","Sanne Zijlstra","Managing Director","sanne.zijlstra@stimmt.digital",[109],{"__typename":21,"id":110,"width":48,"height":48,"alt":111,"filename":112,"url":113,"srcset_300":114,"srcset_768":115,"srcset_1024":116,"srcset_1280":117,"srcset_1920":118,"focalPoint":119,"title":111},"34529","Collega Sanne","Sanne-profile-04.jpg","https://drlrinu1crs5k.cloudfront.net/Sanne-profile-04.jpg","https://drlrinu1crs5k.cloudfront.net/_300xAUTO_crop_center-center_none/Sanne-profile-04.jpg","https://drlrinu1crs5k.cloudfront.net/_768xAUTO_crop_center-center_none/Sanne-profile-04.jpg","https://drlrinu1crs5k.cloudfront.net/_1024xAUTO_crop_center-center_none/Sanne-profile-04.jpg","https://drlrinu1crs5k.cloudfront.net/_1280xAUTO_crop_center-center_none/Sanne-profile-04.jpg","https://drlrinu1crs5k.cloudfront.net/_1920xAUTO_crop_center-center_none/Sanne-profile-04.jpg",[58,58],[121],{"__typename":61,"id":122,"styles":63,"pageLink":123},"60197",[124],{"__typename":66,"text":67,"url":68,"ariaLabel":18,"target":18,"type":69,"linkText":67,"linkUri":18},{"jobsEntries":126},[127,130,132],{"__typename":128,"id":129},"jobs_default_Entry","66019",{"__typename":128,"id":131},"52389",{"__typename":128,"id":133},"52381",{"globalSets":135},[136],{"__typename":98,"id":137,"office":138},"6953",[139,169],{"__typename":140,"id":141,"officeHours":142,"officeTitle":143,"street":144,"address":145,"phone":146,"country":147,"parkingInformation":148,"pageLink":149,"buttonOne":155,"image":156},"officeBlock_Entry","7016","Op werkdagen van 9 tot 5","Enschede","Brouwerijstraat 1","7523 XC Enschede","+31 53 760 16 16","Nederland","\u003Cp>De eerste twee uur kun je gratis parkeren in parkeergarage Brouwerij. Meld je vervolgens beneden bij de ontvangstzuil. Dan meeten we elkaar daar!\u003C/p>",[150],{"__typename":151,"text":143,"url":152,"ariaLabel":18,"target":18,"type":153,"linkText":18,"linkUri":154},"pageLink_Entry_LinkType","https://stimmt.dev/locaties/enschede","verbb\\hyper\\links\\Entry","locaties/enschede",[],[157],{"__typename":21,"id":158,"filename":159,"width":23,"height":24,"alt":160,"title":161,"uri":18,"url":162,"srcset_300":163,"srcset_768":164,"srcset_1024":165,"srcset_1280":166,"srcset_1920":167,"focalPoint":168},"1325","024A1588_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg","De ingang bij ons kantoor in Enschede.","Stimmt_kantoor Enschede_ingang","https://drlrinu1crs5k.cloudfront.net/024A1588_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg","https://drlrinu1crs5k.cloudfront.net/_300xAUTO_crop_center-center_none/024A1588_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg","https://drlrinu1crs5k.cloudfront.net/_768xAUTO_crop_center-center_none/024A1588_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg","https://drlrinu1crs5k.cloudfront.net/_1024xAUTO_crop_center-center_none/024A1588_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg","https://drlrinu1crs5k.cloudfront.net/_1280xAUTO_crop_center-center_none/024A1588_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg","https://drlrinu1crs5k.cloudfront.net/_1920xAUTO_crop_center-center_none/024A1588_BarbaraTrienenPhoto_Stimmt_Sfeer11mei2023.jpg",[58,58],{"__typename":140,"id":170,"officeHours":142,"officeTitle":171,"street":172,"address":173,"phone":174,"country":147,"parkingInformation":175,"pageLink":176,"buttonOne":180,"image":181},"7017","Amsterdam","Danzigerbocht 23","1013 AM Amsterdam","+31 20 244 25 65","\u003Cp>Kom je met de auto? 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